Digital Content Writing

Beyond Keywords: Unconventional SEO Strategies for Better Content Ranking

  • by Preeti Shah
  • 17 June 2023

Are you always worried about how to search for keywords that help rank your website organically on the first page of Google?

However, do you think it is only using keywords that helps rank your website or blog?

The answer is no.

Using appropriate keywords is only one of the many ranking factors.

Search Engine Optimization (SEO) is an essential aspect of digital marketing that helps websites rank higher on search engine result pages (SERPs).

For a long time, SEO was all about keyword optimization, but times have changed. Nowadays, search engines are becoming more sophisticated and prioritizing user experience and engagement. Therefore, it's no longer enough to just focus on keywords alone.

In this article, I will discuss some unconventional SEO strategies that can help you rank higher on search engines.


Optimize for User Experience

The user experience is the most important ranking factor that Google and other search engines consider nowadays.

If your website provides a great user experience, users are more likely to spend more time on your site, engage with your content, and share it with others.

To optimize for user experience, make sure your website is:

  • Easy to navigate
  • Has a fast loading time
  • Is mobile-friendly
  • Has high-quality content


Focus on Long-Tail Keywords

Long-tail keywords are longer, consist of more than 4 words, and are more specific phrases that users use when searching for something online.

They are less competitive than short-tail keywords, making it easier to rank for them.

By focusing on long-tail keywords, you can attract more qualified traffic to your site and increase your chances of converting them into customers.


Use Social Media

Social media platforms are a great way to drive traffic to your website and increase your online visibility.

By sharing your content on social media, you can reach a wider audience and encourage them to visit your site.

Social media also helps you build relationships with your customers and engage with them on a personal level.


Create High-Quality Content

Creating high-quality content is crucial for SEO.

The more valuable and informative your content is, the more likely it is to be shared and linked to by other websites.

When creating content, make sure it's original, well-researched, and relevant to your target audience.

Use images, videos, infographics, subheadings, short paragraphs, and a strong opening and closing to make your content more engaging and visually appealing.


Optimize for Voice Search

With the increasing popularity of voice search, it's important to optimize your website for voice queries.

Voice search queries are typically longer and more conversational than traditional text-based queries.

Therefore, you should focus on creating content that answers common questions in a conversational tone.


Use Schema Markup

Schema markup is a code that helps search engines understand the content on your website better.

By using schema markup, you can provide more detailed information about your content, such as reviews, ratings, and events.

This can help your content appear more prominently on search engine result pages.


Build Quality Backlinks

Backlinks are links from other websites that point to your website.

They are an important ranking factor that Google and other search engines consider.

However, not all backlinks are created equal.

It's essential to focus on building quality backlinks from authoritative websites in your niche.

This can help increase your website's credibility and authority in the eyes of search engines.



SEO is an ever-evolving field, and it's essential to stay up-to-date with the latest trends and techniques to rank higher on search engines.

While keywords are still important, focusing on the user experience, creating high-quality content, using social media, optimizing for voice search, building quality backlinks, and using schema markup can help you rank higher and attract more qualified traffic to your site. 

By incorporating these unconventional SEO strategies into your digital marketing strategy, you can take your content’s ranking to the next level.



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